Pour that salsa on me


You’re encouraged to use the official ally co colors in all mediums.


These colours form the foundation of our brand and should be used for the majority of the text content in any medium.


Use accent colours judiciously to draw attention to important or exciting content.


Use these snazzy colours for things like icons and tags. Avoid using them for text, as they're difficult for people with visual impairments to see.


In applications where many colours are used, you'll sometimes need to dig deep into our palette. Use these colours only if you really need to.

Chart palette

These muted colours are easily distinguished from one another, but still go well together. Use them in charts, graphs, and other data visualizations.

Status indicators

Use these colours when a “traffic light” style visual indicator is called for.